A communications initiative to tell the Episcopal Church's story was launched on Ash Wednesday at www.episcopalchurch.org where visitors will find a new interactive feature called "I Am Episcopalian."

The so-called "microsite" contains short videos of people "sharing their deep, personal connections to the big, wide, vibrant church that we are," said Anne Rudig, who joined the Episcopal Church Center in New York as communications director on January 5.

Not only will the videos illustrate the diversity of Episcopalians -- "all ages, all walks of life, all ethnicities," said Rudig -- but the site also will let users upload their own videos.

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